Electimuss means “to choose the best” in Latin and this principle forms the core of their brand. Exquisite oils and resins in Electimuss fragrances are rare and precious and blended with meticulous attention given to every note and detail.

Electimuss London is inspired by Ancient Rome and the Romans’ obsession for perfume along with the epic stories that echo through their empire and mythology. Scent was woven into the rich tapestry of everyday life. Fountains were scented with rose water and perfume was part of cleansing rituals, celebration, feasts, seduction and worship. Through the mists of time, Roman legends whisper of epicurean pleasures and extravagance, of ambition and seduction. These colorful tales and rituals provide the inspiration for all of their fragrances.